ClickZ Gifting Newsletter - 11.14.2024

PLUS: How Online Gift Shows Take Retail to the Next Level

Author

Priscilla Soedarpo
November 14, 2024 • Estimated Reading Time: 7 minutes

Follow us on LinkedIn 🔗

Perfect Picks 🎁

Pinterest

Pinterest has unveiled an innovative approach to festive shopping with the launch of over 1,000 shoppable Gift Guides. These guides, curated by creators and celebrities like Em the Nutritionist and Ayamé, position Pinterest as a leading platform for gift discovery. The platform's new features, such as personalized wishlists and a quick save option, streamline the shopping experience, allowing users to effortlessly compile and revisit gift ideas. This initiative reflects Pinterest's strategic move to enhance user engagement and shopping convenience during the holiday season.

The Gift Guides span 27 categories, from fashion to gaming, and are enriched by partnerships with celebrities and brands, offering nearly 40,000 curated gifts. This collaboration underscores Pinterest's commitment to providing diverse and unique gift options, catering to a wide array of preferences. The platform's experimental festive finds tab further personalizes the shopping experience by recommending gifts based on users' searches and saves, showcasing Pinterest's innovative use of data-driven personalization.

Moreover, Pinterest's collaboration with publishers like British Vogue and Glamour highlights its role as a pivotal marketing platform, especially for visually-driven brands. This strategic alignment not only broadens Pinterest's reach but also reinforces its position as a critical player in the digital marketing landscape, particularly during peak gifting periods like Christmas. Through these initiatives, Pinterest is redefining the festive shopping experience, blending creativity with convenience.

The Gift Fair is an innovative online trade show, offering cost-effective, eco-friendly benefits for exhibitors and visitors. It complements traditional fairs by providing global reach, easy setup, and privacy. Xpo Fairs, with extensive industry experience, supports participants, ensuring a seamless experience while promoting equal opportunities for all businesses.

The Verge

Atlanta Market, the nation's largest gift merchandise hub, enhances its offerings with 24 updates to its 700 showrooms, showcasing innovations and trends. From Jan. 14-20, 2025, buyers can explore expanded resources across 19 floors, including new and expanded showrooms, and diverse temporary exhibits, fostering discovery and growth.

The Verge's 2024 Holiday Gift Guide offers a curated selection of tech gifts, from budget-friendly to high-end, including noise-canceling earbuds and smart rings. It aims to simplify holiday shopping with diverse options for everyone, ensuring thoughtful gift-giving without overspending. Stay tuned for more specific guides soon.

Staples Canada launches its Holiday Gift Centre, offering a wide range of budget-friendly gifts, from tech gadgets to personalized items. With categories for kids, teachers, and corporate gifts, Staples ensures easy shopping. Early Black Friday deals and extended delivery options enhance convenience, making holiday gifting stress-free and memorable.

Leading Voices 📣

With the election now behind us, the whopping 44% of consumers who reported delaying purchases pre-election may finally be ready to open their wallets. 

Black Friday and Cyber Monday could be bigger than ever as shoppers prepare to make these ‘revenge purchases.’ This is a prime opportunity for brands to capture pent-up demand.

In this article, Jamie Bolton shares 3 tips to make the most of this opportunity:

📉 Integrate Lower-Competition Channels: Platforms like Snapchat have less competition and lower CPMs, offering low-hanging conversion opportunities.

🎯 Consider TikTok for Efficiency: Last year, TikTok saw the biggest month-over-month jump in ROAS in November, making it a highly efficient tool for BFCM success.

⏳ Strategically Time Ad Spend: 2023 data shows strong results from increasing spend at the start of Black Friday week, but the best approach depends on your budget and goals. (Get a full guide to three timing strategies in Fospha’s BFCM report).

For a closer look at the data behind Jamie’s top tips for BFCM 2024, check out the full article.

Luke Jonas on LinkedIn: Going Global in 2025

Although Black Friday is just around the corner, savvy brands have half their mind on next year.

With economic challenges in the UK, and a growing opportunity in the US/EU, many retailers are asking: how can we mitigate the risk of our home market?

Performance Pulse 📈

Marketers should focus on creating emotionally resonant holiday campaigns that align with consumer behaviors. By prioritizing engagement and building brand loyalty, they can navigate the shortened holiday season effectively. Continuous engagement and innovative strategies, rather than early promotions, are key to long-term success and consumer connection.

BigSummit emphasized the importance of multi-channel strategies for eCommerce success. Brands should engage consumers across various platforms, manage product assortment, and adapt to economic pressures. Social shopping, especially on TikTok, offers new opportunities. Understanding consumer behavior and forming strategic partnerships are crucial for navigating the evolving eCommerce landscape.

ClickZ is a Contentive publication in the DTC Ecommerce division