ClickZ Gifting Newsletter - 08.29.2024

PLUS: AI revolutionizes personalized gifting and the enduring charm of teacher memory books.

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ClickZ
August 29, 2024 • Estimated Reading Time: 4 minutes

Specialty Bites 🍪

AI's ability to analyze vast amounts of data and predict preferences makes it invaluable in creating a seamless and effective personalized gifting experience. By automating the selection and logistics of gifts, AI saves time and enhances the precision and personalization of each gift, ensuring recipients feel truly valued.

Samsung's latest marketing stunt at the Paris 2024 Olympics was nothing short of genius. Instead of splurging on pricey media buys, they handed out 17,000 gold Flip6 phones to athletes, each engraved with the Olympic rings. These weren't just any phones; they came pre-loaded with data, an Olympic app, and even offered free metro rides and vending machine drinks. T

Chief Marketing Officer Benjamin Braun revealed that this move was a throwback to Samsung's 1988 Seoul Olympics strategy. Back then, they gave athletes phones to avoid payphone queues. Fast forward to 2024, and the victory selfies taken with these phones have gone viral, even landing on the front page of global newspapers. Braun cheekily dubbed it a "marketing hack," and it's hard to argue with the results.

Samsung saved a ton on media costs while achieving massive exposure. The cherry on top? A 23% spike in Flip6 sales. Now, Braun's challenge is to keep the innovation rolling for future games. But for now, he's basking in the glory of a marketing masterstroke.

A Teacher Memory Book is a unique, thoughtful gift that allows teachers to preserve classroom memories. With 130 pages for 20 years of reflections, photos, and student quotes, it’s a lasting keepsake. Compact and elegant, it’s a meaningful way to show appreciation, standing out from typical teacher gifts.

Sameer Wahie and Sneh Setu, ex-Uber employees, recognised the potential and growing scale of company swag in the Indian market. They also recognised the struggles companies go through putting together “swag packs” for teams and employees. In March, 2021, they founded Swageazy with the aim of making corporate gifting seamless and memorable by using technology.

Performance Platters 🍽️

TikTok is revolutionizing peak season marketing, driving engagement and conversions through its unique blend of community, commerce, and entertainment. Brands should adopt a full-funnel approach, leveraging TikTok's advertising solutions to capture attention and influence purchasing decisions. This strategy promises significant business outcomes during the festive season.

B2B marketers in North America and Europe plan to boost social media and video content this year, driven by Gen Z's digital habits. Short-form social videos are seen as high ROI, with LinkedIn video uploads set to rise 45% YoY. This trend underscores the growing importance of video in B2B marketing.

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