ClickZ Gifting Newsletter - 09.12.2024

PLUS: TikTok LIVE gifts - the ultimate cheat sheet to cashing in with virtual goodies

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ClickZ
September 13, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

Corporate gifting firm Colleague Box has secured 10,000 Christmas orders, the earliest since the pandemic. Founded in 2020, the company sees businesses like DPD and Arden University opting for bespoke gifts. Owners Natalie and Adam Bamford are thrilled by the early, thoughtful corporate planning.

Source: iStock

Christmas seems to be arriving earlier each year, with retailers setting up festive displays before Halloween has even passed. According to a Bankrate survey, nearly half of holiday shoppers plan to start their shopping by Halloween. Ted Rossman, Bankrate's senior industry analyst, notes that this trend has been growing over time, influenced by events like Amazon Prime Days and supply chain disruptions during the pandemic.

Why are people shopping so early? It’s partly due to inflation, as spreading out purchases helps manage cash flow. While 24% of shoppers plan to spend more this year, about a third are tightening their budgets. Younger generations, like Gen Z and Millennials, are more likely to spend compared to older shoppers.

Online shopping remains the top choice, with 42% choosing to shop digitally. Debit cards are set to overtake credit cards in popularity, but many are preparing for the possibility of debt. To make the most of holiday shopping, check return policies, look for price matches, and maximize discounts. Happy shopping!

The Gift Cards market is set for significant growth, projected to reach $583 billion by 2030, driven by technological innovations and rising demand in the corporate sector. Key players include American Express, Amazon, and Walmart. Opportunities abound with blockchain-enhancing security features, making gift cards a dynamic market to watch.

Source: iStock

TikTok LIVE Gifts allow viewers to reward creators during live streams, converting gifts into Diamonds, which can be exchanged for cash. To participate, creators must meet specific criteria and join the Creator Next program. This feature enhances monetization opportunities for TikTok influencers, fostering engagement and financial support from their audience.

A Bankrate report reveals that 33% of holiday shoppers plan to spend less this year due to inflation and high interest rates. While 24% will spend more, 43% will maintain their budget. E-commerce and early shopping are trending, with many starting by Halloween and using social media platforms.

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Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!

Snapchat introduces new ad products, including an enhanced Lead Gen suite, First Lens Unlimited, and AR Extensions. The platform's Q2 2024 report shows a 16% revenue increase and a 243% rise in adjusted EBITDA. New features target app advertisers and leverage ML and AI for improved ad performance.

ClickZ is a Contentive publication in the DTC Ecommerce division