ClickZ Gifting Newsletter - 09.26.2024

PLUS: Join TikTok, Seraphine and Sweaty Betty for Fospha's BFCM live discussion on October 3

Author

Marina Mouka
September 26, 2024 • Estimated Reading Time: 6 minutes

Editor’s Pick 🌟

Peak season is the single best opportunity for D2C brands.

To help you capture it, Fospha has assembled a panel of industry experts. Join them for a live discussion featuring leaders at Sweaty Betty, Seraphine, and the Head of Measurement at TikTok.

📅 Date: Thursday, 3 October 2024

🕒 Time: 11 AM EST / 4 PM BST

P.S. You'll have the chance to ask the experts questions about peak season strategies in real-time!

Gain exclusive insight into:

  1. Proven tactics to maximize peak period opportunities, shared live by experts

  2. Strategies for capturing customers efficiently through a full-funnel approach

  3. Insights on growing your customer base profitably with effective measurement

  4. Methods for identifying and capitalizing on growth headroom for efficient scaling across channels

Specialty Bites 🍪

© Getty Images

Gifting sweet treats boosts engagement, loyalty, and sales for confectionery brands. Despite challenges like HFSS restrictions and cocoa shortages, premium chocolates remain popular. Brands like Lindt and Toblerone see significant growth through gifting. Travel retail and intergenerational marketing further enhance the appeal of confectionery gifts.

This year, Scarborough & Tweed is making a notable return with a corporate gifting collection that prioritises both personalization and sustainability. Imagine offering your clients gifts that convey genuine appreciation while reflecting a commitment to environmental responsibility.

The collection features premium, customisable items, including engraved pens, personalised notebooks, and bespoke banker bags. These gifts are more than mere tokens; they express your recognition of client value and your desire to create lasting connections.

Additionally, the brand is leading the charge in sustainability by incorporating eco-friendly drinkware and products crafted from recycled materials. This approach allows you to present thoughtful gifts that support environmental stewardship.

For those looking to enhance their corporate gifting strategy, this offering provides a compelling solution. With a focus on personalised, sustainable gifts, you can ensure that your offerings will not only impress but also resonate with your clients in a meaningful way.

Charlotte's Beauty Treasure Chest of Love

Beauty Advent calendars for 2024 are here, offering a delightful countdown to the holidays. From La Mer's luxurious skincare to Charlotte Tilbury's makeup treasures, these calendars cater to every beauty lover. With prices ranging from $115 to $560, they provide great value and joy, making holiday shopping exciting and festive.

ANDMORE and the Greeting Card Association are relocating Noted The Greeting Card Expo from San Francisco to Las Vegas Market in Summer 2025. This move aims to enhance networking and showcasing opportunities for the greeting card industry. The event will feature over 50 brands and the prestigious Louie Awards.

The 2024 Holiday Gift Wishlist from BigCommerce highlights a variety of unique and thoughtful gifts chosen by the team, ranging from festive food hampers to high-tech gadgets. The guide offers a fun, engaging look at the diverse preferences of BigCommerce employees, making it a delightful read for holiday shoppers.

Performance Platters 🍽️

Brands like Belgian Boys and Olipop are shifting their focus to reach U.S. shoppers in smaller cities. They are investing in retail media networks and hyper-localized marketing to connect with busy parents and larger households. Platforms like Hummingbirds help brands create targeted campaigns, driving sales in specific regions.

Perplexity, backed by Nvidia and Jeff Bezos, is in talks with brands like Nike and Marriott to revolutionize AI-powered search advertising. They aim to replace Google's auction-based system with sponsored questions featuring AI-generated answers. This shift promises unbiased answers while enhancing user experience and advertising effectiveness.

VTEX's survey reveals that 45% of U.S. consumers have engaged in live shopping, with men leading in participation. Social video commerce is also popular, especially among Gen Z and millennials. Brands should leverage these trends, focusing on consistent, engaging experiences to boost consumer engagement and sales.

ClickZ is a Contentive publication in the DTC Ecommerce division