ClickZ Gifting Newsletter - 09.05.2024

PLUS: The perfect Christmas gifts for everyone on your "nice" list

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ClickZ
September 05, 2024 • Estimated Reading Time: 5 minutes

Specialty Bites 🍪

Corporate gifting is evolving, and if you want to stay ahead, you better keep up with the trends. Dmitriy Peregudov, the mastermind behind GiftBasketsOverseas.com, spills the beans on what’s hot for 2024 and beyond.

First up, sustainability. Companies are ditching the plastic and opting for eco-friendly, reusable goodies. Think recyclable packaging and biodegradable materials. It’s all about showing you care about the planet while scoring brownie points with your eco-conscious clients.

Next, personalization is king. Tailored gifts create emotional connections, and a little customization goes a long way. Add a personal note or let recipients pick their own gifts through a fancy platform. It’s like Tinder, but for presents.

Quality over quantity is the new mantra. Flashy, branded junk is out. High-quality, minimally branded items are in. Think sleek, functional gifts that recipients will actually use. It’s all about making a lasting impression without plastering your logo everywhere.

Self-care is also trending. In our fast-paced world, wellness gifts are a hit. Spa packages, meditation tools, and pamper kits are the way to go. Tailor these to your recipient’s lifestyle, and you’ll be the hero of their next self-care Sunday.

Inclusivity and supporting small businesses are gaining traction. Choose artisanal items from local vendors or diverse businesses. It’s a win-win: you get unique gifts, and you support the little guys.

Lastly, tech gifts are still hot. From wireless chargers to power banks, tech gifts are practical and appreciated. Plus, they show you’re hip with the times.

Digital gift cards now dominate the UK market, accounting for 52% of sales. This shift, driven by loyalty programs and consumer apps, marks a significant industry change. Entertainment and retail sectors see notable growth, with retailers innovating to boost sales. The trend highlights evolving consumer preferences and market adaptability.

GLAMOUR's 2024 Christmas gift guide offers 57 meticulously curated gift ideas for everyone on your list. From affordable stocking stuffers to luxurious high-end items, the guide ensures you find the perfect present. Highlights include personalized bracelets, beauty sets, and trendy gadgets, all guaranteed to delight your loved ones.

Image: iStock

The Dallas Total Home & Gift Market will unveil revamped Temps from January 8-11, 2025, enhancing buyer experiences with new destinations and expanded categories. Highlights include a new fashion marketplace, expanded fine gifts, and improved traffic flow. Lower hotel rates and expert webinars will support attendees.

Performance Platters 🍽️

In August 2024, TikTok and Amazon teamed up for a seamless shopping experience directly within the TikTok app. This timely partnership, coming just before the Q4 shopping season, leverages TikTok's massive user base and Amazon's e-commerce dominance.

But how will it impact brands?

A major challenge for brands is measuring the halo impact of social media interactions on Amazon sales, as Amazon's data exists in a walled garden and relies on a last-click attribution model, potentially overlooking external contributions that drives product discovery.

The partnership highlights the need for more holistic marketing measurement solutions as the line between social media and e-commerce blurs.

Google's digital ad revenue is growing rapidly, outpacing Microsoft's. In 2024, Google's US ad revenues are projected to hit $77.49 billion, driven by its search dominance. However, a US ruling against Google's search monopoly could shift market dynamics. Marketers should consider investing in leading search platforms.

Richard Bell, President of UntilGone, leverages AI tools like Google Gemini and Google Cloud for Retail to enhance product descriptions, personalized emails, and search functionalities. These innovations have significantly boosted efficiency, customer engagement, and revenue, demonstrating the transformative power of AI in ecommerce.

ClickZ is a Contentive publication in the DTC Ecommerce division