ClickZ Gifting Newsletter - 10.03.2024

PLUS: Spooky Marketing Tips to Boost Client Engagement This Halloween

Author

Marina Mouka
October 03, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🎁

Jo Williams, the owner-director of the award-winning gift shop Joco in Nuneaton, has ventured into authorship with her new book on gift-giving. Titled "My Secret to Being a Gift Giving Genius," the book is a culmination of her extensive experience in the gift industry.

Williams attended a 12-week course in late 2023 to learn how to design, create, and publish her own planning journal. The book is structured in a month-by-month format, allowing readers to record significant information about special occasions, set reminders, and keep detailed notes on each person they have given a gift to. This includes logging details such as their likes, dislikes, interests, and favorite colors.

The book has been well-received, with hard copies selling out in her shop and steady sales on Amazon. Williams has also garnered positive reviews from readers who appreciate the practical guidance the book offers. By using the guided tracker, readers can avoid common gifting errors, such as duplicating gifts or giving items that the recipient cannot use. The book also provides a unique opportunity for retailers to include their website details, encouraging repeat business.

Williams is actively marketing the book on social media and attending events to boost its visibility. She has also secured an agent to offer the book to other retailers in the Midlands area. This strategic approach aims to expand the book's reach and solidify its place in the market.

Promo Direct is helping businesses enhance client relationships with Halloween-themed corporate gifts. By offering unique, customizable items, they aim to increase brand awareness and client engagement. These festive gifts provide a memorable experience, allowing companies to stand out during the Halloween season and build lasting connections with clients.

Quick Poll 💭

Meta is enhancing its ad platform with AI-powered updates, allowing advertisers to customize objectives and measure incrementality. New API integrations with third-party analytics tools like Google Analytics and Northbeam aim to provide a more accurate picture of campaign performance. These changes are part of Meta's long-term optimization strategy.

In light of ad platforms increasingly partnering with third party measurement solutions, which of the following providers have you heard of?

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More Thoughtful Finds ✨

Parachute employees share their top holiday gift picks, highlighting luxurious and cozy essentials. Recommendations include Organic Soft Luxe Sheeting, Down Pillow, Classic Turkish Cotton Towels, Puff Comforter, Soft Rib Towels, Vintage Linen Throw, Vintage Linen Bed Cover, Eco Mattress, Cloud Cotton Robe, and Linen Duvet Cover.

The Winter 2025 Atlanta Market, held January 14-20, offers extensive updates across gift and home categories, including new showrooms and resources. Attendees can enjoy cooking demos, seminars, and creative displays. The event promises unparalleled opportunities for retailers and designers, with comprehensive planning tools and amenities enhancing the experience.

New Heritage Capital has made a majority investment in Brilliant, a tech-enabled corporate gifting company. The corporate gifting market, valued at over $25 billion, offers significant growth opportunities. Brilliant aims to balance traditional and tech-heavy approaches, enhancing brand loyalty and employee engagement through thoughtful, year-round gifting strategies.

Performance Platters 🍽️

Brands are leveraging holistic video strategies to engage consumers across multiple platforms, driving full-funnel business outcomes. By utilizing first-party data and diverse video channels, companies like PepsiCo and Lexus achieve significant increases in brand awareness, consideration, and conversions. Amazon Ads exemplifies this approach, offering expansive opportunities for advertisers.

DMEXCO 2024 showcased AI's practical applications, retail media's growth, and the shift to cookieless solutions. Key trends included AI-driven transformation, the rise of retail media, and the importance of first-party data. The event emphasized collaboration, transparency, and the evolving landscape of digital marketing, highlighting innovation and future opportunities.

Brand websites remain crucial for the golden quarter, driving engagement and sales, according to Visualsoft's research. While social media is growing in importance, targeting the right consumers is essential. Newsletters and nostalgic Christmas ads also play significant roles, with nearly half of consumers driven by nostalgia.

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