ClickZ Gifting Newsletter - 10.17.2024

PLUS: Why Brits are still head over heels for greeting cards?

Author

Marina Mouka
October 17, 2024 • Estimated Reading Time: 8 minutes

Ad Week New York 🎤

RADVERTISING INSIGHTS
Advertising Week NYC Recap

💡 Balancing Fame and Flow in a Post-Privacy Landscape, by Sam Carter, CEO of Fospha.

AdWeek NYC 2024 was packed full of fresh ideas and powerful reminders of evergreen principles. From navigating privacy challenges to ensuring sustainable brand growth, here are my key takeaways that all brands should be implementing:

  1. Balance Fame and Flow: Brands that focus too much on short-term conversions and neglect long-term brand-building efforts fall into the ‘doom loop’, converting only existing demand without generating new demand. Eventually the convertible audience is exhausted, efficiency plummets, and the brand finds itself in trouble. To avoid this, brands need to strike the right balance between conversion and long-term brand awareness to sustain growth.

  2. Go Full-Funnel for Measurement: To balance short and long-term goals of conversion and brand awareness, marketing teams need to be able to measure the impact of both. Last Click attribution chronically undervalues awareness activities, so brands should opt instead for measurement tools that use a full-funnel methodology.

  3. Privacy-Proof Your Tech Stack: With third-party cookies deprecation and new privacy regulations cropping up regularly, brands need to accept the death of user-level data and embrace privacy-centric solutions to future-proof their measurement. 

Read the full article here. 

Hot in D2C eCommerce 🔥

AI POWERS PRIME
Amazon Prime Big Deal Days 2024 Breaks Records with AI and Innovation (top links below 👇)

Amazon’s Prime Big Deal Days 2024 made history with the largest October shopping event ever, saving Prime members over $1 billion globally. This year’s event highlighted Amazon’s cutting-edge AI tools, including its AI assistant, Rufus, and drove massive sales across electronics, toys, and apparel. Top brands like Apple and Dyson offered unbeatable deals, setting the stage for a promising holiday shopping season.

Momentum Commerce reported a 41% sales increase on Day 1, with brands like Crocs and Lego leading the charge, while regions like Canada and Europe saw notable growth despite weather impacts affecting the U.S. Competitors Target and Walmart also launched early sales events, but Amazon's use of innovative shopping tools and AI set it apart in an increasingly competitive market.

For deeper insights into this record-breaking event, explore these key sources:

Specialty Bites 🍪

American Greetings has launched a new collection in collaboration with Grammy-nominated artist Jelly Roll, just in time for World Mental Health Day. These virtual cards, available for free from October 10, feature messages of hope and encouragement, customizable with personal touches. They include a clip from Jelly Roll's song "I Am Not Okay," aligning with his mission to challenge mental health stereotypes.

Jelly Roll, a rising star in the country music scene, is known for his authentic connection with fans and his humanitarian efforts. His new album, "Beautifully Broken," released on October 11, following his successful singles and tours. This collaboration with American Greetings highlights his commitment to making a positive impact, both through music and community engagement.

Registration is now open for the revamped Las Vegas Market, scheduled for January 26-30, 2025. This event will feature diverse resources, new educational programming, and returning market programs. Highlights include the Business Bootcamp and Market Snapshot, offering insights into industry trends and innovations.

Moonpig's recent survey reveals that 71% of Brits enjoy receiving greeting cards, with a notable preference among women (82%) compared to men (58%). This highlights the personal touch cards offer, as 68% of respondents feel they reflect the sender's thoughtfulness. Additionally, 43% appreciate card designs, and 40% value the celebratory aspect.

The study also delves into card-keeping habits, finding that 29% of Brits have kept over 20 cards, often due to sentimental reasons. Two-thirds keep cards from loved ones, while 54% cherish the messages inside. Interestingly, 58% have preserved cards for over a decade, though younger generations, active on social media, tend to keep cards for shorter periods.

Amazon's Prime Big Deal Days, a key shopping event, saw only 26% of buyers purchasing holiday gifts. Despite this, 88% plan to shop on Amazon again soon. The event has influenced other retailers like Walmart and Target to launch similar sales, highlighting its impact on consumer behavior and holiday shopping trends.

Thrift stores offer unique, sustainable gifts like vintage kitchen tools, Bakelite jewelry, and Pyrex dishes. Experts suggest looking for items such as jadeite, napkin rings, and artwork. These secondhand treasures provide personalized, affordable options for any occasion, making them ideal for thoughtful, one-of-a-kind presents.

Performance Platters 🍽️

Microsoft is transitioning from its retail media platform, PromoteIQ, to a partnership with Criteo. This shift reflects the evolving retail media landscape, emphasizing the need for adaptable strategies. While PromoteIQ's closure isn't officially announced, the move highlights the importance of resilient, owned architectures in the dynamic ad tech industry.

Retailers often miss revenue opportunities throughout the purchase funnel, from accessibility issues to ineffective discount strategies and poor mobile optimization. In this insightful podcast, experts explore how optimizing these areas can reduce cart abandonment and boost customer retention. Additionally, they discuss how strategic return policies can enhance customer loyalty while minimizing losses. Listen now for actionable tips to create a more profitable retail experience.

LoopMe introduces Brand Outcome Scores, an AI-driven tool enhancing ad performance by predicting ad effectiveness without cookies. This innovation aids marketers in optimizing campaigns across mobile video, CTV, and display ads. Initially launching in the US and UK, BOS aims to revolutionize advertising strategies globally.

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